Blog Vecindad Gráfica Diseño Gráfico

But as a result of their approach to design, the Obama campaign really stands out. From the bold ?change? signs to their engaging Web site to their recognizable lapel pins, they?ve used a single-minded visual strategy to deliver their campaign?s message with greater consistency and, as a result, greater collective impact. The use of typography is the linchpin to the program. Type is language made visible.

Barack Obama is running the first real transmedia campaign of the 21st century. His people not only understand how media has splintered, but how audiences have splintered, too. Cell phones, mobile devices, Web sites, e-mail, social networks, iPods, laptops, billboards, print ads and campaign events are now just as important as television. The senator?s design strategy has given these diverse platforms (and their different audiences) a coherence that makes them all work together. I?ve worked with giant, global corporations who don?t do it this well.

I was most impressed by one artifact: the signs that turn each campaign state into a logo for the Obama campaign. I?ve never seen anything quite like that before. I think it?s clever. But it also works as it makes each state feel part of a larger, national movement.